Adcash Launches Auto-Rules: a tool that prioritizes high-converting traffic sources based on your CPA goals

[adcash_team]

Optimize Better with Auto Rules​

Let’s face it. Even the best CPM campaigns need constant attention. Although effective, manual adjustments can quickly feel like a game of whack-a-mole as you try to perfect your strategies. That’s why Adcash built Auto Rules – an intelligent optimization assistant that always works overtime.

Auto Rules is a fully automated data-driven tool that cuts waste spend, and keeps performance on track so you can focus on the fun part: scaling your next campaign!

What are Auto Rules?​

Auto Rules are smart optimization tools within the Adcash platform that help detect which zones are performing and which are not.

The tool automatically keeps your bids aligned with your performance goals, so your budget goes exactly where it performs best. It continuously prioritizes high-converting traffic sources based on your CPA goals. Spend is fine-tuned in real time. No manual tweaks, no babysitting.

Advertisers get access to 10 ready-to-use Auto Rules templates built by Adcash’s optimization team.

What do you need to use Auto Rules?​

Auto Rules can be used with the following conditions:

• A CPM campaign

And if you’re tracking conversions or eCPA:

• Postback tracking needs to be active
• A defined CPA goal

With all these in place, you’re ready to let Auto Rules get on with the heavy lifting.

Why advertisers love Auto Rules​

• Save Time & Money

Goodbye to manual bid adjustment. The best performing zones will always drive you towards your CPA goals. Every cent goes towards boosting your campaign ROAS. No wasted spend.

• Competitive Advantage

As prices are set according to the quality of traffic, you’re always paying a fair amount. Whilst you focus your spend where it counts, competitors are paying over the odds for low-quality traffic.

• Total Control

Automation doesn’t mean a lack of control. It means more time for the important stuff, like steering strategy.

• Works Around the Clock

We rest. Auto Rules doesn’t. It optimizes around the clock, so you can make money with your eyes closed.

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With that being said, we'd like to invite you to read more from our newest blog article about Auto-Rules, and if you are already digging in, have this support article as your step-by-step guide to follow. ​