I am trying to figure out a 7search campaign and have a question regarding keyword research. When I entered a KW, and results came back, some had zero 'estimated top clicks.' Should I still bid on these? I noticed in Luke's video that he does bid on them. I also noticed that the bid amounts are not at default price in my search results, so that means someone is bidding on those KWs..
If a KW is getting impressions it is getting clicks right? Can someone please clear this up for me?
If a KW is getting impressions it is getting clicks right? Can someone please clear this up for me?