Hope you enjoy my casestudy, I'll make it as detailed as possible.
NOTE: I'll start running the offer tomorrow because if you spend more than 100$ a week you have to 'sign' a contract, and their support is only active on week days.
Budget: 300$ (200$ my money + 100$ with a coupon)
Goal: My objective is that by the end of the 300$ I make at least 200$ (even if most of it isn't profit). You might think that is not a big goal, but optimization is the thing that costs me more money. Once I optimize I can just reinvest the 200$ that I made and run the offers that are already making a profit.
Network: Peerfly
Nbr of offers: 4, if one of them doesn't turn profit after optimization I'll replace it with another one.
Strategy:
1- Choosing the offer: First I look for offers that are NOT apple rallated (iphones, ipads, etc.), offers that are converting well (ask Luke and he will give you a list) and out of those offers that are converting well choose the ones that have low competition (you can see the competition at http://conversion.7search.com and http://7search.com/go/). Because I'm new to PPC I'll only choose Email-Submits/Short Form Submits.
2- Now that I choose the offers I add keywords. I add all the keywords except the ones that start with cf, never heard anyone that could make good use of those keywords.
3- Bidding on the keywords: I have used 2 bidding strategies. 2 of my campaigns have 'strategy 1' and on the other 2 I'll use the 'strategy 2'.
The 1st strategy is the one where I start bidding 0.01$ (broad match) for all the keywords. Run the ad for 24h and if the offer has low clicks I raise the bid by 0.01.
In the 2nd strategy I bid at least 3rd place for every keyword (exact match) and then as I start to find the winners I go broader (phrase match or broad match).
The 1st strategy takes less time to set up where as the 2nd one can take a really long time, specially if you have more than 100/200 keywords, but it will get me the data much faster, but I'll probably spend more money on the optimization stage. I'm just testing these 2 to see what it works the best for me.
4- Run the campaign 24H and remove keywords or sub-id's that aren't converting. I'll remove them depending on the cost. If it costs 0.01$/click I'll remove the keyword once it hits almost 100 clicks, but if the bid is like 0.10$ (I don't think I even bid that high), it will take less than 60/70 clicks for me to remove it.
5- Do the step 4 over and over again until it becomes profitable. If the offer isn't converting I'll change it to a similar one (for example, there are a lot of Iphone 4 offers. If 1 of them isn't converting there is a good chance that other Iphone 4 offers convert better).
Usefull Links: How to BlackList Bad Performing Sub-Id's
How to Set Up a 7search Campaign
I hope you liked it, I'll have to wait untill tomorrow to get my account ready I think.
Questions, suggestions, etc. post them all bellow
NOTE: I'll start running the offer tomorrow because if you spend more than 100$ a week you have to 'sign' a contract, and their support is only active on week days.
Budget: 300$ (200$ my money + 100$ with a coupon)
Goal: My objective is that by the end of the 300$ I make at least 200$ (even if most of it isn't profit). You might think that is not a big goal, but optimization is the thing that costs me more money. Once I optimize I can just reinvest the 200$ that I made and run the offers that are already making a profit.
Network: Peerfly
Nbr of offers: 4, if one of them doesn't turn profit after optimization I'll replace it with another one.
Strategy:
1- Choosing the offer: First I look for offers that are NOT apple rallated (iphones, ipads, etc.), offers that are converting well (ask Luke and he will give you a list) and out of those offers that are converting well choose the ones that have low competition (you can see the competition at http://conversion.7search.com and http://7search.com/go/). Because I'm new to PPC I'll only choose Email-Submits/Short Form Submits.
2- Now that I choose the offers I add keywords. I add all the keywords except the ones that start with cf, never heard anyone that could make good use of those keywords.
3- Bidding on the keywords: I have used 2 bidding strategies. 2 of my campaigns have 'strategy 1' and on the other 2 I'll use the 'strategy 2'.
The 1st strategy is the one where I start bidding 0.01$ (broad match) for all the keywords. Run the ad for 24h and if the offer has low clicks I raise the bid by 0.01.
In the 2nd strategy I bid at least 3rd place for every keyword (exact match) and then as I start to find the winners I go broader (phrase match or broad match).
The 1st strategy takes less time to set up where as the 2nd one can take a really long time, specially if you have more than 100/200 keywords, but it will get me the data much faster, but I'll probably spend more money on the optimization stage. I'm just testing these 2 to see what it works the best for me.
4- Run the campaign 24H and remove keywords or sub-id's that aren't converting. I'll remove them depending on the cost. If it costs 0.01$/click I'll remove the keyword once it hits almost 100 clicks, but if the bid is like 0.10$ (I don't think I even bid that high), it will take less than 60/70 clicks for me to remove it.
5- Do the step 4 over and over again until it becomes profitable. If the offer isn't converting I'll change it to a similar one (for example, there are a lot of Iphone 4 offers. If 1 of them isn't converting there is a good chance that other Iphone 4 offers convert better).
Usefull Links: How to BlackList Bad Performing Sub-Id's
How to Set Up a 7search Campaign
I hope you liked it, I'll have to wait untill tomorrow to get my account ready I think.
Questions, suggestions, etc. post them all bellow
