It turns out that lately the survey niche is getting more demanding, isn't it? Filling out surveys for money seems to be an easy business, right? Hence, many marketers have joined the survey business, therefore, there are many publishers running surveys out there increasing the competitiveness across this sector.
Let’s take a look at 5 tips to make improve your survey campaign, so you can be one step ahead of the competition:
#1 AUDIENCE
Usually, women between 25-65 years old with spare time using social media networks are more likely to fill out surveys in exchange for an incentive (money, discounts, coupons, gift cards, etc). Besides, the audience mostly uses the mobile rather than the computer when doing this type of activity.
#2 SEGMENTATION
The main source by which we can attract the highest volume of our audience is definitely Facebook ads. The right segmentation of your campaign according to the variables of interests and demographics will determine the campaign's success. Even though Facebook has been considered as one of the best advertising sources for surveys, it is worth taking into consideration that display, email marketing and contextual/PPC traffic also work successfully.
#3 CREATIVES
We recommend working with a landing page since users usually need additional information before they register to the offer and start filling in surveys. An effective landing page will be one with visual elements such as images and videos as well as reviews and testimonials about the surveys you’re promoting. Besides, it will be advantageous to add contact options to be helpful with the leads when they face any trouble. Hence, you are generating reliability and credibility ensuring the highest number of registrations and decreasing the landing page bounce rate.
#4 EMAIL LIST
Build an opt-in email list based on a form offering the user to receive more information about surveys or subscribe to your newsletter, where the user can consent to receive further communications from you. Collecting these emails provides multiple advantages, since you can convert users into leads as well as generate more leads according to their Customer Journey. Furthermore, we recall to take care of the GDPR law to ensure the correct use and processing of the data and information of the users.
#5 ANALYZE AND OPTIMIZE
Analyze the results regularly to be agile and efficient in making any needed adjustments. If the parameter you have established has not generated the expected performance, then analyze and find out how to improve the results. The success of the campaign depends mainly upon the time you invest in analyzing and exploring new approaches to optimize the results.
BEST SURVEY CAMPAIGNS
11178 United States (US) - LifePoints (Responsive)
13308 Multiple GEOs - Branded Surveys - LP1 (Responsive)
14725 New Zealand (NZ) - Online Surveys (Responsive)
13999 United States (US) - The Panel Station - Registration (Responsive)
13452 United Kingdom (UK) - £10 Welcome Bonus - 20COGS (Responsive)
14830 Australia (AU) - Toluna Influencers (Responsive)
Let’s take a look at 5 tips to make improve your survey campaign, so you can be one step ahead of the competition:
#1 AUDIENCE
Usually, women between 25-65 years old with spare time using social media networks are more likely to fill out surveys in exchange for an incentive (money, discounts, coupons, gift cards, etc). Besides, the audience mostly uses the mobile rather than the computer when doing this type of activity.
#2 SEGMENTATION
The main source by which we can attract the highest volume of our audience is definitely Facebook ads. The right segmentation of your campaign according to the variables of interests and demographics will determine the campaign's success. Even though Facebook has been considered as one of the best advertising sources for surveys, it is worth taking into consideration that display, email marketing and contextual/PPC traffic also work successfully.
#3 CREATIVES
We recommend working with a landing page since users usually need additional information before they register to the offer and start filling in surveys. An effective landing page will be one with visual elements such as images and videos as well as reviews and testimonials about the surveys you’re promoting. Besides, it will be advantageous to add contact options to be helpful with the leads when they face any trouble. Hence, you are generating reliability and credibility ensuring the highest number of registrations and decreasing the landing page bounce rate.
#4 EMAIL LIST
Build an opt-in email list based on a form offering the user to receive more information about surveys or subscribe to your newsletter, where the user can consent to receive further communications from you. Collecting these emails provides multiple advantages, since you can convert users into leads as well as generate more leads according to their Customer Journey. Furthermore, we recall to take care of the GDPR law to ensure the correct use and processing of the data and information of the users.
#5 ANALYZE AND OPTIMIZE
Analyze the results regularly to be agile and efficient in making any needed adjustments. If the parameter you have established has not generated the expected performance, then analyze and find out how to improve the results. The success of the campaign depends mainly upon the time you invest in analyzing and exploring new approaches to optimize the results.
BEST SURVEY CAMPAIGNS
11178 United States (US) - LifePoints (Responsive)
13308 Multiple GEOs - Branded Surveys - LP1 (Responsive)
14725 New Zealand (NZ) - Online Surveys (Responsive)
13999 United States (US) - The Panel Station - Registration (Responsive)
13452 United Kingdom (UK) - £10 Welcome Bonus - 20COGS (Responsive)
14830 Australia (AU) - Toluna Influencers (Responsive)
