5 Overlooked PPC Keyword Research Tools

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5 Overlooked PPC Keyword Research Tools
by Melissa Mackey, Search Engine Watch
July 31, 2012

Keyword research is one of the fundamentals of PPC. Keywords are the building blocks of nearly all search-based PPC campaigns. It?s one of the first tasks new PPC professionals learn ? without good keyword research skills, one can?t build a good campaign.

There is a seemingly endless number of good keyword research tools out there. Some are free; some cost money. Some are more accurate than others.

But five free tools are often overlooked in the PPC keyword research process. These tools can help take your campaigns to the next level.

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