3 times more unsubscribers than clicks to offer

[BobanV]

Hi guys,

Our affiliate is running our Life Insurance offer - today we got around 200 clicks but more than 500 unsubscribers.

My thoughts here are that many subscribers unsubscribe at the bottom of email without even clicking on offer link so that's why we see more unsubs than clicks.

Any thoughts here?

Best,
Boban

 

[donyassine]

I think that this list is not interested by Life Insurance

 

[shafi kasmani]

they think that is fake or scam maybe

 

[Iss Meftah]

Maybe they were not expecting emails from you or at least that particular offer!
Split test, find out what they're interested in, and mail to small batches and see. High Unsub Rate will hurt your email deliverability eventually.

 

[BobanV]

Maybe they were not expecting emails from you or at least that particular offer!
Split test, find out what they're interested in, and mail to small batches and see. High Unsub Rate will hurt your email deliverability eventually.

Agree. The thing is that this list belongs to our Affiliate, we can just see unsub numbers and obviously clicks to offer on our platform.
What "click to offer - unsub rate" should be appropriate one when it comes to complex offers like Life Insurance, Debt, Loans etc?

 

[Iss Meftah]

check this article: Email marketing statistics 2016 compilation