7 Winning CTA & Headline Formulas For Affiliate MarketersAffiliate marketing does not mean PPC/PPV campaigns only… blog content monetization, email marketing, writing reviews, or loyalty programs also count.
And one thing that surely is a common element for all kinds of digital marketing is creating content that converts.
That’s why knowing the 7 winning formulas to writing CTAs & headlines that captivate users is every affiliate’s dream come true!
1. Make it pop!
As Howard Luck Gossage, the copywriting icon, said:
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
That’s precisely why advertisers of all kinds need to go out of their ways to attract user-attention and convince their target audience that the promoted products are exactly what the audience needs. In order to be able to do just that, you need to make your ads both visually appealing and available so that the audience can spot them in the avalanche of marketing materials they’re bombarded with every day!
One of the possible solutions is engaging color-matching techniques.
There are numerous psychological studies as to what colors evoke what emotions, how colors influence our shopping behavior, or even what colors are sure to double your advertising profits!
AFFILIATE HACK: when using a colored font or background color is not possible, use emojis! They’ll surely make every headline animated and colorful.
2. Tell them what to do! [CTA EXAMPLES]
Yes, tell your customers what to do and they will follow! A simple trick, yet a winning one. Why would a Call To Action be called Call To Action, and become one of the most important elements of any marketing or advertising campaign, if it hadn’t been for its powerful message?
That’s why using imperative phrases, that is commands, is necessary to the success of your affiliate marketing business. Just have a look at the below sneak peek of the list of 200 CTA examples, where 90% of them are imperative phrases.
3. Don’t hide it!
Well.. even the most persuasive CTA won’t do the job if placed somewhere nobody will be able to see it.
That’s why placing your CTA in multiple places across your blog, landing page or email is important. As long as you’ve got a choice where to place one if using PPV/PPC ads, then make sure it’s visible too.
One of the most common mistakes is placing the CTA button “below the fold”. That means users won’t get to read your message until they scroll the page or email down, which may never happen. Minimize the risk of users missing it and ultimately, failing to convert, by using top and middle page sections for placing your winning CTA.
Also, don’t be afraid to place them multiple times, though be careful not to deter your customers with intrusive CTAs.
4. Be credible!
People have learned their lessons a lot of times already… so they don’t trust everything they read on the Internet. At least not straight away.
Regardless of whether you’re using a landing page, display ad, or a blog article to promote a product, always make sure that provided content seems credible and trustworthy enough for the users to engage with it. The longer the engagement, the higher the chances for conversion.
Keep your images and story-telling techniques reliable, believable, and relatable to your audience so they can fully trust what they see and read. Then, place that winning CTA button to capitalize on the engagement.
5. The clock’s ticking!
Creating a sense of urgency is one of the most successful techniques for persuading users to complete the desired action… or forever regret missing it out.
Yes, all the FOMO and ROMO talk is real. Just think about yourself… have you never rushed to buy an item because the deal was so sweet yet about to expire? I thought so.
It’s a natural reaction, but at the same time so vital for marketers of all kinds. That’s why you should always adjust your CTA and headline captions to match the fleeting moment of a deal that’s about to expire in 3, 2, 1... and then have the conversions counted.
6. Avoid distractions!
Remember how we just mentioned placing your CTAs in visible places? Yes, that’s important. What’s also important is making sure you’re not overwhelming your audience with too many CTAs.
Also, even if not in the form of a Call To Action button, imperative messages and phrases in close proximity to the actual CTA may become a distraction.
Too much text or too many visuals placed around it may pose a problem too. Just as adding regular links right next to a CTA. Help your audience understand the message by making it clean, simple, and neat.
Help them focus.
7. Go with the flow!
Last but not least, always match your CTA with the flow of an ad, landing page, blog article or your email campaign.
- If it’s a serious subject, keep your CTA formal.
- If it’s a sweepstake, coupon, gift card promo, keep it fun!
- If it's an adult or dating offer, keep it flirty!
- If it’s nutra vertical, keep it motivated!
Always match the mood, season, trend, or a short-lived hype. Don’t use one CTA throughout all your campaigns as it won’t captivate much interest.
So, to aid you with the final struggle of creating that content — here’s a collection of 7 ready-made formulas matching all 7 points we’ve just discussed to up your affiliate marketing game.
The key to creating that winning CTA is helping users actually see it (for example with a bright color), captivate their attention (with a cheeky headline), and persuade them to perform the desired action, which brings you the ultimate conversion (by adding a little sense of urgency or FOMO for example)!
But that’s not everything. If you would like to:
- Learn about what colors to use with what kind of ads to increase their effectiveness;
- See the full list of 200 CTA examples...
HEAD TO OUR BLOG AND READ THE FULL ARTICLE 
Magda
