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  1. Uliana Moreva

    What are ROI, ROMI and ROAS?

    In the most affiliate campaigns you can find such KPI as ROI , the success of the campaign depends on that metric. But that is not the only option that used by an advertiser to check the real effect of the campaign, there are such metrics as ROMI and ROAS. In this article we will discuss all...
  2. C

    Analytics for non-eCommerce websites

    A quick Google search about Analytics yields an abundance of articles on how to use analytics to gain insight into how visitors use your website. This insight is vital to optimizing conversion rates. Often, this is in the context of lead capturing, dropping that lead into some variation of a...
  3. Mobidea

    Performance metrics – Which ones should I check?

    Today, I am going to give you a clear image of what you should take in consideration when you’re launching or analyzing campaigns/performances. But before that, we need to distinguish some basic definitions. Earnings per thousand impressions (eCPM): The abbreviation can be tricky because eCPM...