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  1. YeezyPay

    Boring Secrets to Profitability: Why Your Domain Is More Important Than Creatives

    If you follow Google's updates, you'll notice an interesting pattern: algorithm and advertising feature updates are released every 2–3 months, sometimes even more frequently. Advertisers who don't adapt to these market shifts quickly get left behind. Keeping up with constant changes is...
  2. YeezyPay

    Google Introduces Additional Headlines and New Features in Search Ads — How Will This Affect Conversions?

    It seems like the Google Ads team can't sit still again. This time, they are experimenting with a new format for search ads. Specifically, they are adding additional links below and beside the main headline of the ads. The YeezyPay team, a service that provides access to trusted Google Ads...
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