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cpc or cpm

  1. Jed22

    CPM vs CPC: What are the advantages to choosing either bid type?

    Okay so this might be a bit of a newbie question, but I couldn't find anything on it in the wiki:) I wanted to ask: in what scenario is it better to use CPM? Because I have been doing only CPC campaigns so far and I'm curious as to what the benefit would be to pay per 1000 impressions instead...