I'm constantly reading that email marketing is now not worth it, it is dead as well as controversial theories.
Legend: B2B (Business-to-Business), B2C (Business-to-Consumer), ROI (Return on Investment)
Email communication is still essential as of 2020 and it will be at least until 2040 !
I am selling a niche consumer software with a one-time license and a price around 30$. At the moment the whole selling process is through the application's website. Customers are from all over the world. The user can first download a demo version and if he likes it he can buy a license key...
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