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    Coupon code attribution vs link tracking for creators

    I’m setting up an affiliate program for a DTC wellness brand. For creator affiliates, do you find coupon code attribution more reliable than link tracking, especially across devices and apps? What’s your preferred setup as an affiliate, and what mistakes do new merchants make that cause tracking...
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    What's Your Go-To Strategy for Testing New Affiliate Offers?

    Hey everyone, I'm curious to learn about the different methods you use to test new affiliate offers before scaling up. It's a critical phase, and a solid strategy can save a lot of time and money. Do you start with a small budget on your primary traffic source? Or do you test across multiple...
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