Content is the king, no matter if you do social media marketing or SEO, You need quality content to deliver good results. So focus on quality content.
SEO is a long-term process but it will give you targeted and potential leads, Similarly you can do email marketing and social media marketing.
I think both will do the same work, but social media marketing is cheaper than search engine ads.
I test both ads type while running ads for my client and you can check which way is good for you then go for it. I think to try and test things is the best way to do that.
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