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  1. Tom - Version Two

    How to optimize push notifications?

    In general I completely agree with that, it certainly isn't the defining parameter at all. The reason why I mentioned sign up date is that specific types of offers convert much better on users who have been signed up to Push Ads for longer, as newer users may be more cautious and hesitant to...
  2. Tom - Version Two

    How to optimize push notifications?

    Talk to your AM at the Push Network, they should have some sort of breakdown for optimisations. When I previously worked with them we could target by certain parameters such as vertical (casino, entertainment, finance, sports etc), as well as user sign up date to the push notifications. These...
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