Once you add the pixel and keep running traffic to you lander/offer you will build an audience.
Then you can target this audience in another "retargeting" campaign.
Do some search on Google if you do not understand the concept fully yet :)
Login to admin panel. Go to Campaigns -> Conversion Tracking. That's it there you generate your pixel and place to code on your lander.
It's a bit tricker if you use redirect, but you could create a page with a delayed redirect, so the pixel can fire before the user get's redirected. It would...
What is exactly your traffic source?
If you run with Exoclick for example you can create a retargeting pixel in their interface.
Then you place this code into your landing pages.
After you can start creating retargeting campaigns and target only visitors who seen your lander.
These people...
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