They don't go to pps or revshare, a lead on crakrevenue isn't a conversion, it's just a lead but it could end up to a conversion down the road. When i just started with Crakrev i was upset to about the number of "leads" a day and they returned a big fat zero. So i contacted them (great support...
You have to calculate your eCPC, say an offer pays 1$ and you would like to make 25cent profit and your CPC or in this case cost per view is 0,04$ then you would kill the url if it received 75 views without a conversion.
Hope that makes sense.
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