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  1. Andy Barden

    My Journey from scratch (17.08.16)

    Not posted for a long time and in all honesty not got a huge amount to report on my side. I continued to see success with my Carpet and Hard floor offer until recently when certain keywords simply stopped working and the IVR from the network changed. I have been running a second offer for...
  2. Andy Barden

    My Journey from scratch (17.08.16)

    01.02.17 So I have been making regular profit from my one and only offer on Pay Per Call for the last 2 weeks and now face the challenge of how to scale. Keywords have been sourced and added and I am currently testing some new ads with the settings on my account changed to rotate evenly...
  3. Andy Barden

    My Journey from scratch (17.08.16)

    I have landers built out but they are purely for quality score purposes. I am currently running call only offers
  4. Andy Barden

    My Journey from scratch (17.08.16)

    17.01.16 So its been a while since my last update and quite a few campaigns have been tested. Before I let you know what I am having success with, let me tell you some of the issues I have uncovered... If you are using Google Adwords as many running PPCall do, you will find for obvious reasons...
  5. Andy Barden

    My Journey from scratch (17.08.16)

    20.12.16 I trust everyone is full of Christmas cheer and getting ready for the big day. I have spent the last 2 weeks since my Furnace campaign was paused trying to replicate the success and have had a nightmare! I am trying a shit load of ads, variations on the copy and separating my ad...
  6. Andy Barden

    My Journey from scratch (17.08.16)

    09.12.16 So I have been running Pay Per Call offers with Ring Partner for a couple of weeks now and already I am in profit with one of my 3 campaigns. Let me have a moan before I share my keys to success... 1) An Auto Insurance campaign that needs a caller to be on the phone for 2 min 30 for...
  7. Andy Barden

    My Journey from scratch (17.08.16)

    I have not tried Bing yet as I am just getting to grips with Adwords. Will certainly be trying it in due course however
  8. Andy Barden

    My Journey from scratch (17.08.16)

    Initial Pay Per Call update... After a week of running the 'Service Experts' heating and furnace repair campaign I have the following set up in my Adwords account 6 Ad Groups - Broken out into... Furnace Repair + City (Exact Match) Furnace Repair + State (Broad + Phrase) Heating Repair +...
  9. Andy Barden

    My Journey from scratch (17.08.16)

    So it's been a while since I last posted I to be honest I had to drop the pop tests in favor of doing my actual job! I know, shocking right? I am now exploring Pay Per Call and after following a guide on how to best maximise this channel, I am up and running with a couple of ads on Google...
  10. Andy Barden

    My Journey from scratch (17.08.16)

    Day 13 - 14.09.16 So without boring you all with the details, I am now at a point where I can optimise having spent my $200 budget on 2 landers going in rotation to 2 offers. If you remember, I had a 'Win' based lander and offer and a 'Test' based lander and offer. The results for the...
  11. Andy Barden

    My Journey from scratch (17.08.16)

    Day 12 - 12.09.16 Monday morning and I finally have a small amount of data to work with. I let the offer run over Friday and the weekend and have seen the following Overall spend - $66.35 Overall return - $26.8 Profit - (-$39.98) - (-59% ROI) Lander Win - 169 Clicks Lander Test - 49 Clicks...
  12. Andy Barden

    My Journey from scratch (17.08.16)

    Day 11 continued... As I have no idea where the bid rate should be for AU sweeps on pops, today has seen me spend $100 in less than 4 hours! $50 spent at $0.05 in less than an hours (Zero Conversions) $50 spent at $0.01 in less than 3 hours (1 Conversion) Both campaigns have now been paused...
  13. Andy Barden

    My Journey from scratch (17.08.16)

    Day 11 - 09.09.16 So our test now has a little data and as I expected, the results were shocking! However, I have now spread the widest net possible and only spent $102 so I can now close the net piece by piece and see if I can improve on the -100% ROI! 7281 pops 37 clicks (0.005%. My previous...
  14. Andy Barden

    My Journey from scratch (17.08.16)

    I am not mate but thanks for the heads up, appreciate it
  15. Andy Barden

    My Journey from scratch (17.08.16)

    Day 10 - 08.09.16 Yesterday did not pan out as I had hoped and the campaign did not go live. Today we have used the beta version of DSlander to optimise our ripped landers, got our voluum links in place and can now put the damn offer live! 1 landers, 2 iphone7 offers from Clickwork7, pop...
  16. Andy Barden

    My Journey from scratch (17.08.16)

    Day 9 - 07.09.16 After what seems like a year (actually about a week) my boss and I are back on it with a bang today. My first test still needs decisions made around landers, offer pages and variables so I am all over that today. Beyond that, we are planning to launch a totally new campaign...
  17. Andy Barden

    My Journey from scratch (17.08.16)

    Day 8 - 30.08.16 So my long weekend expectations have not panned out and the campaign only saw a further 5 conversions, leaving us with a -59% ROI overall. If I drill down, the best lander still only saw a -50% ROI and there were 2 landers with the same number of conversions. As much as the...
  18. Andy Barden

    Digital Marketer|CPA Beginner | First CPA Results

    Thanks for sharing the progress @Ashwin Satyanarayana, I am doing a similar thing myself
  19. Andy Barden

    My Journey from scratch (17.08.16)

    Day 7 - 26.08.16 So my prediction of 7 validated leads was spot on and as of 8.34 this morning the campaign ran out of budget. We have 4 still pending approval so a couple may still drop but amazingly this test has performed worse that the one before with ALL landers on rotation :mad: We are...
  20. Andy Barden

    My Journey from scratch (17.08.16)

    yes mate. Using Adcombo they are already in Thai but if we create our own they are all translated and written by someone that understands the native way of speaking.
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