Fact-checking has never been people's strong suit. (I'm talking about the majority of people sharing, re-sharing, and commenting all over the Internet)
Performing content audits is also super-important in the same vein as proper keyword research is. Oftentimes, simply re-optimizing the H1s/H2s according to the current needs will yield fast results without much headaches. As for which tools to use to find the lower-hanging fruits in the first...
There are hundreds of SEO agencies offering content on a $ per word basis, so spending some time inspecting their case studies should give you an idea of the niches they excel at so you can gauge their usefulness to your use case
Great summary, thanks for sharing! The second point in particular seems very useful and it's an angle not many people use. I suppose articles that focus on a "what I've learned from my recent (costly) mistakes" viewpoint also fit into that category and yeah - I've always loved reading those, now...
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