Not exactly copywriting, but Bird by Bird by Anne Lemott is pretty good - it's about writing in general, including fiction. worthy of building a workshop around.
Much as we say everyone loves a good laugh, it'd be interesting to see what different statistics has to say. Humour is not only product- or niche-specific but also culture-specific. Different cultures appreciate different kinds of humour, i.e. slapstick vs wit vs sarcasm vs farce vs...
Yet, my...
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