Personally I like Adobe Premier Pro.
It's about $20/month for just Premiere Pro or around $50 if you want the entire Abode suite (which also includes Photoshop for images, After Affects for YouTube intros and a bunch of other stuff too). I'm pretty sure they also offer a free 30 day trial...
Just like SEO there are a lot of different factors that go into getting your YouTube video to rank.
But the very first and most important thing of all... is that you need your videos to actually be GOOD. They need to be useful or entertaining and good enough that people will watch your videos...
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