For those of you with more experience in email marketing: what is the approx. cost of acquiring a double optin email address to your list through paid traffic sources?
Are there more cost-effective ways than PPV or Media Buys, for example Solo Ads?
What I mean is
- instead of presenting an offer where the visitor should click on the CTA button
- you ask the visitor for his email before he can click on the button
Obviously this will lead to lower CTR / conversion rates, but this might be over-compensated by the email addresses you are...
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