For basics I would say (outside being able to operate your autoresponder)
1) Getting you subscribers eager to look out for your future emails
2) Them actually opening your emails
3) Preselling offers within emails
4) Getting the click --> sale
I wouldn't recommend going with a free autoresponder (as you get what you pay for).
At least go with Awebz or GetResponse -- they are free for the first month.
Have them whitelist your email, and have a CTA at the end to reply every now and then.
I've noticed people who do both of things have less chances of ending up in the sin-bin.
Aweber and GetResponse are both great however they will soon be replaced with MarketHero.
Something to look into if you want to know how much your leads are worth over a specific amount of time.
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