Well, if you feel that you can't do it by yourself then just hire a copywriter, I guess this is s good investment, but you definitely need to check his previous work, like examples
Guys, let me add something to your advices. Make your emails more personal and catchy, test a couple of options. Make sure that your promotional email's content match with the offer, so you customers will know what they are clicking on.
Think of what you can give your audience and show them...
T J Tutor is right, it depends how and where did you get those emails, if it's your own list then you should know what are they interested in, But anyway, you can send them some questionaries about their interests, hobbies, atc. Based on the results of the research you can promote an offer or...
Why don't you test your existing audience with a couple of offers and identify which one have the highest conversion, then you will be able to know your niche
If you have your own site, you can grow your base there, this is the most effective way but not the easiest.
Or you simply can buy it, look for a reliable data provider, it's fast, easy but not cheap
What niche are you dealing with?
I think, email always have to be personalysed as much as possible, so the person could feel that you already know him; subject line have to be unusual and catchy, something to interested the person from the first look.
Main information - polite, short, easy to understand, notice some benefits of...
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