Use an autoresponder that has a good reputation and deliverability rate. ActiveCampaign scores highest in that area if you compare it with other tools. Clean your list regularly and send valuable content. Include an "unsubscribe" button to avoid people flagging you as spam.
If you're looking for a free autoresponder to get started with you can give MailChimp or AWeber a shot. GetResponse and Active Campaign, however, are imho the best tools out there because of their automation features. They both offer free trials as well.
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