Besides the programs you can use for email marketing is very important to choose the right strategy for it. You can build your own strategy using different tactics with the same purpose.
There are a lot of ways to do it, using email, social media, content, through the website or the partners. You can even host a webinar online for the purpose of collecting email addresses.
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Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.