Russian audience on free sites is really huge, mobile is even bigger though unless you offer users smth unique and for free they are quite reluctant to spend anything online. To mention, that's my experience on free adult sites
I would say don't burn it in one place. Start low on several traffic sources, then optimize,analyze, play with the offers,but i am sure you know about it all :)
Mobile affiliates at Trafficshop start with $500 on the average though we don't set a min.
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