I agree with T J, Google/Bing are difficult to create and run, especially for CB products.
There are a lot PPC networks like Propeller, AdMaven, Zeropark etc... why wouldn't you try those?
Just use some ad network that can verify your account after 24H. since you don't get verification you should try other alternatives like admaven, Propeller, adsterra. I can recommend Admaven for Push traffic, good alternative for you.
Bro, With all do respect, you come to a ad network like AdMaven and asking about the most basic stuff there is. Let's just ask them what impressions and clicks are. Come on, you can't go stumbling into an industry and not know the basics. I don't know what happen in the rest of that...
Who the hell uses bing? I tried to advertise there and I can't even put high budgets because there is only a small amout of impressions and very few clicks.
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