I agree with the rest of the comments highlighting the importance of paid ads - without them, you might end up wasting a lot of time for nothing and perhaps get discouraged in the process. That doesn't mean that climbing the SERPs ladder without spending too much is entirely impossible, though...
I agree with all of the comments and approximations above, but ofc, it depends on the niche and the keyword(s) difficulty. Also, that change in SERPs might not be permanent...
It also depends on the niche and the difficulty of the keyword clusters in question. Sometimes it's better to focus on the long-tail ones and build "momentum" before trying to compete with the higher-ranking domains in the money keywords. The domain's own link juice can prove beneficial in that...
I don't see how the concept of SEO can ever stop making sense as any browser that can ever exist will have to look and compare through heaps of reference points to answer the user's query (perhaps by presenting a list of results). Then, that browser (or however you wanna call it), will have to...
Interesting how the game keeps on evolving, so approaching it in any other way than a full-time job especially off-page seems utterly futile. Equally important is knowing where your strengths lie since competing with high authority domains from the get-go is a losing battle. Thus, it's best to...
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