A search engine results page (SERP) is the list of results that a earchs egine returns in response to a specific word or phrase query. Each listing includes the linked Web pageitle, the linked page URL, a brief description of the page content and, in some cases, links to points of interest...
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results
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