SEO is very important to do if you want to boost the ranking of your website. It helps us to get traffic organically. Using SEO you can even generate leads and hence grow your business.
SEO involves various techniques but the most effection one these days are: Web 2.0 Blog submission, Article...
PPC means Pay Per Click. Its the method to get clicks or visits to your desired web page by paying a certain amount. This a way to gain traffic that is organic but if the ROI is good then you can go for it. Another alternative can be on page and off page SEO if you don't want to pay high
SEO site audit refers to the procedure of building a website. Its done by keeping all the SEO techniques in mind. If you are result oriented person then you must prefer SEO site audit.
Undoubtedly, SEO is the best choice. It is because it may need a lot of effort but you don't require to pay a huge amount for it. PPC will not be a good choice if money is constraint.
RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understands search queries.
Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.
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