Hello!
If both of these offers are acceptable at your side, maybe you should run both of them, so give a possibility for your patrners to choose the best one for them.
After a while you'll be able to define the optimal one.
SEO (organic traffic at your site or blog), activity in social networks, ads exchange (audience development) - some networks provide a good visitor return ratio.
All this ways require a lot of effort and work, so "free" is conventional concept. )
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