Using a good spy tool is a great way to see what offers are working... with the assumption if you see someone running an ad for a long period of time to a particular offer, then it's a pretty good indication that it's probably converting well.
At least for some legal protection (to protect your personal assets), it's probably a good idea. Here in VA it's literally 3 simple forms... and boom. You have an LLC.
*I'm of course not an attorney.
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