Try to make A/B test (different model/ ads type or different network) also check the flow what happens when users view on your ads or clicks into your ads, also there are many ways to promote your landing page - what yours? what are you promoting? send more details so everyone can help.
Many sites will have to adjust. My account manager in Admaven sent me an email they are now launching new interstitial ads that are compliant with google ads experience report so I guess they know already specific ad formats that were used until now will not be acceptable anymore and will be...
If you are advertising in adwords, look at the search terms that brought the traffic. A lot of times you check the search terms and see they are very different from what you thought people are looking for.
Make sure you are advertising to the right people, maybe a lot of people who arrive are looking for some forex-related information but they are not looking to register to a forex platform.
Each website is its own universe and each publisher have different objectives. For some websites traffic from FB is the best and for others adwords traffic is better. And so on and so on...
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