I think of it in terms of who, what, where, how
Best way to start is to work out who you're going to sell to, who is you're target customer/niche.
Then what are you going to promote, find something that you're comfortable in promoting
The where is then where does your target customer...
My advice is to pick one traffic source and master that first. I spent alot of time trying so many traffic sources and projects. I did not get anywhere. I had bright shiny object syndrome, which took me a long time to get over lol.
Depends on what you are trying to sell, who your target customer is etc. All the big networks like Google, Facebook, Youtube are likely to have your customer, but also depends on your offer and whether you go for free or paid traffic etc.
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