You're right, what else should they say...That article just came into my mind during this chat about Nutra and India and thought I share it... ;)
I personally haven't bought on megapush and don't know about the overruns either.
Maybe we can have them jump in here if they are active in the forum?
Megapush has this case study about male enhancement campaign in Indonesia:
MegaPush the first advertising network Push-notifications
I guess it can work in India as well. Traffic is brutally cheap and massive in scale, in both countries.
If you can have strong pre-sell pages (like...
They're either:
- cloaking (black-hat),
- or having great relationships with the traffic source (meaning spending 6-7 figures in ads)
If you want to target India, there are so many more traffic sources you can use, that allow more aggressive campaigns (MGID, ZeroPark, Megapush, etc.) And if...
Yes, COD means Cash-On-Delivery. It's very popular in the nutra space and in Tier 2 + 3 countries (eastern europe, south east asia, latam etc). You can get clicks for 1 or 2 cents with MGID for example. But I wouldn't focus too much on CPCs but on the EPCs you can do with it. A great network...
Totally agree with you on the approach. Looking at the data would reveal a lot...
My assumptions would be:
- Some bot traffic (yes, even outbrain has it)
- Weak targeting (most likely running RON on such a low budget)
- Low CTRs because ads are copy/paste, leading to high CPCs
- Most likely...
Thanks for this cool post. I'll definitely have to re-read it again. My biggest challenge in running Native was that I always had HUNDREDS of placements, that only had 1 click - but in total the campaign spent $100's (on 500-1.000 widgets) which made it pretty much impossible to optimize. :/
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