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  1. Anna Voluum DSP

    Official Voluum DSP - Black Friday 2020 deserves only big deals!

    Hi Folks, Let’s make something clear: November holiday season lead by Black Friday and Cyber Monday deserves only big deals! That's exactly why, we were consistently preparing you for what’s coming. Want us to reveal even more secrets? Voluum DSP will give back 7% of your total spend...
  2. Anna Voluum DSP

    Budget test for native

    Hey @Harpoon, In case of the budget, we always advice our clients that spend of $100 is a minimum amount for the first 1-2 days of test on one native traffic source. If you want to gather reliable data, I suggest to be ready for spending $500 (which is our first min. top up amount) for testing a...
  3. Anna Voluum DSP

    Ask Me Anything Voluum DSP & Admixer - free webinar on Native Ads

    No doubt, native is a powerful format, day by day gaining popularity in the light of its effectiveness. Even though it's quite a huge topic right now, we can see that there are still many mind-boggling questions in the air, especially from the supply side. That being the case, on Thursday...
  4. Anna Voluum DSP

    7 challenges in native media buying

    Hey Guys, "Is it better to buy native ads thru a DSP or directly from advertising networks?" It's a question I'm often asked as an account manager. I'd say there’s no right answer – it depends on your needs and it’s always a good idea to test both. In today’s post, I will describe some of the...
  5. Anna Voluum DSP

    VLM DSP BONUS for running top quality native sources

    I’ve got some incredible news for you! Premium Outbrain inventory is available now. Top geos are: US, FR, BR, DE, IE. TripleLift has increased HQ volumes. Top geos here include: CA, DE, UK, FR. Newly-integrated AdMixer traffic is waiting for your performance-oriented campaigns. (Definitely...
  6. Anna Voluum DSP

    Native Whitelist & Blacklist Campaigns?

    That’s a great practice to run both BL and WL. What you need you take into consideration is: it might happen that for certain placements and widgets you will be bidding “against yourself”, but with a higher bid set for the WL campaign you will win there, so the WL campaign is more likely to be...
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