Hi Danielle - hope you are well. A good place to look could be Influencers in the space (as long as your tracking platform allows you to run direct linking). LinkedIn groups, also previous attendees / sponsors of conferences or events in your vertical could be an idea. Also, some tracking...
Build up a double opt in list but offering something of value that potential users want. (Prize draws, ebooks, how to guides, competitor information etc). Then, as has been mentioned, use this channel to slowly build up a user base. Don't hit people too hard otherwise they will just junk you...
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