Well said @servandosilva. As a network moderator of PPV, I could tell you that we have a plenty of advertisers that optimize their campaigns and keep purchasing traffic. The real thing is .. are your campaigns really convertible for that kind of traffic? Also are you check traffic sources for...
Basically you pay each visits that goes to a banner or a landing page or any ad type that you are willing to purchase with PPV ( Pay per view ). PPV is a bit harder to optimize than other payment type like CPA (cost per action) or CPC (cost per click). But if you do it right you could get a way...
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