Keyword optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.
On page techniques -
1. Title Tag
2.Meta Tag
3. Meta Description
4. Site Speed
5. SEO Friendly URL
6. Add Analytics
7. Add Webmaster Tools
8. Add Sitemap
9. Add Alt tag to all images
10. Canonization
try to get different social media accounts for every site. you will easily manage to all sites and from one account you will confused what you want to share.
First Analyse your website what error and warning it have after it remove them and come to seo on page process. it have some factors like -
1. Title Tag
2. Meta Tag
3. Meta Description
4. Keyword Density
5. Site Speed
6. Add Analytics
7. Add webmaster tools
8. Add site map
9. Add Alt tag to...
Both are important to drive traffic to website. for keyword base result you should go with seo trick and for ORm and branding you should go with social media.
find out high traffic keyword with low competition after it perform seo process both off page and onpage to your site. it is best strategy to get higher traffic in shorter time.
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