first of all...On-Page SEO is THE MOST IMPORTANT
after that ...in my opinion article marketing well written and unique on related niche sites, followed by social media usage and the rest of techniques (directories, forums, comments...etc)
the best way to promote your site is to start working from inside out.
provide great content for your visitors, easy navigation, small page speed loading time, On-site SEO ( optimize images and use alt tag,h tags to structure your content, make use of meta tag`s title description ....) and after...
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