There is not fixed number of keywords a website can have. It all depends on the niche of the website and the competition of the keywords. If the keywords are highly competitive they will take more time to rank. It is always better to start with less number of keywords and targeting long tail...
There is no fixed number of keywords a website should have so you can have as many keywords in your website depending upon your business. So the more keywords your website have the more SEO work will require to rank them.
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