Alot of marketers like Eben Pagan call this "moving the freeline".
It also creates a negative effect, in that people expect to get the good stuff for free and sometimes are more reluctant to pay.
Okay, that line sounded cool before Adele made us all tired of hearing it :D
My name is Jason, I've been in this industry for a few years now. After some time figuring stuff out I can say I am finally reaching a level that I'm already relatively happy with. And it wouldn't be possible without...
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