Yes!
It all depends on your niche topic and how deeply you want to cover it. 30 keywords would seem to be for a very narrow niche, 500 could still be a narrow niche. Where are you looking for keywords? Most free keyword tools return very few real keywords that people actually use to find what...
How many grains of sand on the beach? No one can answer your question or mine. How many keywords does it take to answer all your visitors questions would be a better measuring standard. What information do they need? What are their problems? What can you do to help them?
You should have very few link exchanges. They must be of value to your audience and with high quality sites only.
Link-building is almost completely dead. You must earn links by building content worth linking to.
How good are the pages on your own site? You must know how to build original...
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