Robot.txt is one of the text file,it will comment the robot how to crawling. we can block the unwanted pages and some search engines through robots file.
Keywords prominence is nothing but, you have to show your keywords differently to google search engine, using Bold or Italic. If search engine crawl your website, it will give more preference to your keywords.
Guest posting is one of the effective way to get quality back links and this method is one of the best content marketing practice for getting good traffic.
You have to expose your message through graphical images and desing, that is infographics, we can deliver the 2 or 3 pages content in one infographics.
In PPT we can expose our information shortly by using images and short content. but the infographics are completely graphical images, we have transfer the message through images.
Best Off page technique is Guest posting, Improve your online reviews from review websites, Forums signature, Top Social bookmarks[reddit, stumble ipon, keepandshare..etc.
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