SMO can boost your search visibility too. Without social media, its difficult to do SEO now. Both are inter connected. We can't simply ignore any one of these.
If you are adding new pages regularly, search engine submission of newly created URL will speedup indexing. Submitting website to 100s of search engines is worthless.
In the case of Ecommerce SEO, Few things are important.
1. Unique product descriptions
2. Rich Snippets
3. Sitemap
4. Image optimization
5. URL structure.
Infographics can go viral, its an important content marketing strategy now. Flicker and interest can be used for info-graphics promotion. At the same time, you can earn links from high authority websites.
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