On-page optimization increase the visibility of a webpage in order to make it search engine and user friendly. The techniques involved in it are: meta tag, h1 tag, url optimization, image optimization, link optimization, sitemap, w3 validation, keyword density, internal linking, content...
Keyword Density is the percentage of times a keyword or a word or a phase appear in a webpage to thew total number of words in that webpage. it should be 2-3% in an content. More than that consider spam by the search engine.
Directory Submission is an off page seo techniques which give quality of backlinks and improve your search engine results. it is of 3 types: one way link building, two way link building and three way link building techniques.
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