Search Engine Optimisation (SEO) is a suite of tools that improve a website's visability in a search engine's search results, with the aim being to get the subject webpage or website a higher position in the rankings; preferably onto the first page. This is an organic process rather than paying...
Why include YouTube as part of your SEO strategy? For a start, after Google it is the second largest search engine on the web. You're paying attention now, aren't you. If you are not using YouTube as part of your SEO strategy you are failing to appear in front of an awful lot of potential...
At its most basic, viral marketing involves getting other people to do your marketing for you by spreading the word about your product or event through different media channels such as word-of-mouth, social networking and video sites like YouTube.
Viral Marketing comes in two forms, one where...
The term 'Guerrilla Marketing' was coined by Jay Levinson back in the 1980s to describe a new phenomenon in marketing involving diverse and low-cost advertising strategies. These included flash mobs, graffiti and sticker 'bombing' to promote a product, event or idea.
Levinson, in his 1984 book...
Increasing traffic to your blog is good on so many levels. If it is a personal blog then it is nice to know that people want to read you. If it is a company blog it is important to get the information out there and also help with the SEO on the site. In this article I am looking at some of the...
Why include YouTube as part of your SEO strategy? For a start, after Google it is the second largest search engine on the web. You're paying attention now, aren't you. If you are not using YouTube as part of your SEO strategy you are failing to appear in front of an awful lot of potential...
This debate has been raging forever and I have seen all sides of the argument now. I'm still with SEO being a broad field that encompasses all digital optimisation, but where do you sit? I found this article this morning, have a read and decide where you stand.
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