I'm currently working on a WordPress theme. There's still a long ways to go, but I'm just doing it as a hobby in my free time. I must say it's really satisfying to create something from scratch.
I made my first dollar on Adsense. You can imagine the joy when I woke up one morning to check my Adsense account just to see that it's not $0.00 anymore. It really motivated me to scale it up and work harder on my site.
If you're still stuck on deciding a username, trying googling 'username generator'. Like the others have mentioned, it's a good idea to use a personal name for your social media account.
I use both White Hat and Black Hat methods. It all depends on what I'm hoping to achieve with a particular campaign. I stick to White Hat methods for my authority sites. If I'm looking to make a quick buck, then Black Hat is my method of choice.
I spend about 2 hours a day on social marketing. I currently have a Facebook fanpage that is doing pretty well. I'm aiming to get to 10k followers by June, so I try to post as often as I can to increase social exposure.
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