Alexa is just a ranking tool, my opinion you should not worry about it, its just a tool to check your website ranking but yes its the best in business to check your rating on web, but keep targeting your keywords and dont worry about its ranking...
thats just a one way to get a rank, you should try different tricks, like article submission, blogging and postin in forums, comment with your link with a keyword on good ranked website so can increase as many back links as possible but be patient, dont rush in posting if your website is new....
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