Disclaimer
The goal of this guide is to show you how to keep a healthy Facebook ad account.
The information you'll find in the next pages has come from years of experience as an advertiser on Facebook as well as working with other internet marketers and digital agencies on their Facebook...
PART 14
Scaling #2
In this final chapter we will talk about moving your Facebook campaigns to other platforms, more specifically display (or media buying) platforms.
Just an important thing before we move on:
It's advisable that before completing this last step of the process you get access...
PART 13
Scaling #1
I also like to split the process of scaling campaigns into 2 different parts: scaling on Facebook and scaling outside Facebook.
Scaling on Facebook, which is what we will discuss in this chapter, is basically doing thing to get more volume on Facebook and, therefore, make...
PART 12
Optimization #2
Found good performing ads? Reached a good CTR and CPC?
Awesome! Now, it's time to optimize your landing page and offer.
This (second stage of optimization) is the moment when you have to start focusing on conversions.
I strongly recommend you to start focusing on...
PART 11
Optimization #1
I decided to split the optimization into 2 different parts, because there 2 different things you have to do when optimizing a Facebook campaign.
The first part, which I'll cover in this chapter, is the optimization on Facebook: targeting, ads, CTR, CPC, etc.
The...
PART 10
Initial test
This short chapter is just to explain to you how to proceed in the initial so that you don't make precipitated decisions.
Never expect a campaign to be profitable right away or you will be frustrated and will quit too soon.
Pretty much all the campaigns start with a...
PART 9
Setting up a campaign on Facebook
The very first thing you have to do is to create an advertising account for you at About Advertising on Facebook | Facebook
You can use your personal account or create a new one. An eventual ban porbably wouldn't affect the personal account, and...
PART 8
Tracking
Tracking campaigns is usually something that many beginners struggle with. They don't understand what they have to monitor, what tools to use, how to set up those tools, etc...
So, in this short chapter I'll try to answer the most common questions about tracking on Facebook...
PART 7
Creating ads
Facebook has 2 types of ads for desktop campaigns (I won't be covering mobile on this tutorial, because it's very different and more complex): news feed and right column.
I have already explained the difference between the ads in part 2, so if you don't remember just...
PART 6
Creating a landing page
Many people ask me if it's important to use a landing page or if it's possible just to direct link.
I like to answer with an analogy:
Let's say that you're on Facebook and eventually find an ad promoting a training program by William Souza. Then you click on...
PART 5
Defining targeting
After picking an offer and deciding on the angle of the campaign, you have to determine what audience you want to reach.
It may sound like a simple task... and it actually is! But there are a few things you have to be careful with to avoid getting a lot of...
PART 4
Defining an angle
Before I get started, I would like to ask you to, please, pay close attention to this chapter, because here we will talk about something that's absolutely essential for the success of a campaign, but that most beginners ignore or don't even know about: the angle...
PART 3
Choosing offers
There are many different types of offers that you can promote on Facebook. However, I am a strong believer that people should take an easy route when getting started and just go with the more advanced campaigns after mastering the traffic source and gaining experience...
PART 2
Understanding the platform
As I explained to you in the previous chapter, Facebook has a huge potential that allows smart marketers generate hundreds or even thousands of high-quality leads every day.
However, you can't take advantage on this potential if you don't understand the...
PART 1
Why Facebook?
Welcome to this case study!
Along the next chapters I'll show you the exact process I use to create campaigns on Facebook to promote free lead generation offers.
This is a simple yet very effective method that any newbie can use to start profiting in few days with quick...
How To Make Easy Cash With CPA On Facebook
Today I'd like to share with you a report that teaches a simple method that anyone can use to promote CPA offers on Facebook.
Report
The system has the potential to make 3 figures a day and is 100% newbie friendly.
I hope you enjoy the report and if...
Mobile Dating Landing Pages
Today I want to share with you some of the mobile friendly pages I have for advertising dating CPA offers. As you certainly know, mobile traffic is huge now and not taking advantage on it is a huge mistake.
Hopefully, my templates will help you add mobile traffic to...
Retargeting Webinar with William Souza
This is a replay of an amazing webinar with AffiliateFix moderator William Souza. William covers a hidden trick to get the most out of retargeting on Facebook.
Retargeting
Retargeting is a clever and cheap way of brining visitors who have viewed and left...
How To Enter The CPA Industry And Build Your First 6 Figure Campaigns
Learn the simple strategies I use to turn any tiny campaign into a 6 figure campaign in a matter of days
CPA Evolution is finally live and it's already considered one of the best CPA training programs of all times!
This is...
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